I love discovering a new craft selling page on Facebook or Instagram. It gives me hope that traditional crafts are still alive and well, and there is nothing like a handmade gift.  It fills me with sadness though when I see such craftsmanship undersold with awful photographs of products. Its no coincidence that successful craft businesses have amazing images.

Take this great photo from #toastedglass on the left – this is one of my favourite craft shops – These images are crisp bright and clear. Compare it to a poorly planned out images using a flash with junk in the background. I know which I would rather buy.  These items are not easy to photograph, but with a bit of research and tips from Youtube videos anyone can improve how they present their products. If you think your business would benefit from presenting products better, research is very easy. See what your favourite businesses are doing and adjust your tactics accordingly.

www.toastedglass.co.uk