Well you don’t need a degree in marketing to know that customers like value for money. What they like even more is something for nothing. Freebies with real value are always a great draw. Enticing customers is even more valuable if by doing so you get their contact details from it to stay in touch.

This can be achieved in many ways, a free download with free advice that requires an email address. Or free advice from an expert that requires a face to face meeting. This is invaluable as you get  one on one time to sell your service or business. As long as the cost of your resources are outweighed by gaining a client you can be really creative with what you gift a client.