It is a question that niggles at every small business owner.

You know you need to invest in your business but have no idea what is too much or too little. Your competitors are not going to hand over what they are spending willingly and you could waste a lot of time and money if you get it wrong. It can be a “chicken and egg” situation.

There is however a consensus among experts that spending 10% of predicted revenue in the first 6 months is necessary – moving on to 6/7% of revenue there after. It can be hard to envisage what your revenue will be in 6 months time but you can be practical and work on a – what do I NEED to be taking for this venture to be worthwhile – figure.

Then comes the question of where the funds should be directed. Online or offline? Affiliate or referral? All these are questions a marketing consultant can help you find the answer to.

It is really worth taking time to have a strong marketing strategy for both your start up and then annually from there on.

If you have limited time whilst starting up or running your business to do this you should really consider outsourcing your marketing.

For an informal chat or to book a consultation at affordable rates for small businesses please get in touch!