Have you ever noticed that you remember more from watching a video on a subject than reading a book? It is not because you are lazy or have a bad memory – Dual Coding Theory comes in to play. Essentially scientific research has shown that you store information you see and information you hear in two separate parts of the brain – so when you see and hear something you learn it twice. This is most effective when a descriptive video shows the action, verbally describes the action and is topped up with subtitles.

How does this impact on my marketing?  Well lets say you sell carpet shampoo. If your advert was a video that showed how clean the carpet became, whilst your actor described how the product worked and you also used subtitles on the video (like most social media videos do) the dual coding would mean people would remember the brand more than they would just a still image.

If you’d like to discuss how I can help you create this on a scale that suits your business please get in touch.

To find out more about dual coding see this video! Watch for more info.