One thing that I see a lot in my business is that many of my clients know what they need to do – they just need a nudge.

Often marketing is seen as daunting and can often be very removed from what service they offer.

“I’m a hairdresser – I haven’t got a clue about marketing.” 

You put it off, try half halfheartedly and then feel cross with yourself that your business isn’t booming.

You must deep down feel there is a market out there for your business – or you wouldn’t have started it!

The first step is really identifying who your market are – what they do – and when and why. Then ask yourself – and why would they use my services? What can I offer that no one else can? The answer is usually YOU. YOU are your USP and and your skills and personality make your business what it is. This is something relatively exclusive to independent business. In the corporate world here is not so much room to be the USP in person.

Once you have identified your market and USP you are halfway to knowing how and where to reach out to market your business.

If you are a high end barber in the city – you will know your clients shop, work and what they do in their spare time. You can identify which social media they are using – if any. Use that to your advantage – get your leaflets in the local gym and ask shops to swap affiliate links.  Make sure your leaflets showcase what is special about you – do you offer a free hot towel shave – can they have a whisky while have a haircut – inform them about what they are missing out on.

If this all sounds encouraging to you but you lack the confidence to dive head first into your marketing activities book a 2 hour marketing coaching session with me. I can help you identify what makes you special and who your clientele are and where you can find them.    thatmarketinglady@gmail.com