I have heard a few rumblings from independent businesses and networks recently – that leaflets are not worth the paper they are printed on. I think this is true if you are making leaflets with no value and handing them out to people who are not in your ideal demographic.

However – if you stick to 3 golden rules of leafleting you are sure to find success in your efforts.

1. Make the leaflet something people want to keep-  it is much more likely to end up in a purse or handbag than in the recycling box at the end of the week.

Two leaflets land on your doormat; one for a local shop that offers £5 off to the bearer if they spend £10 or more in the next 3 months. The other also for a local business but has no offer/voucher on it and simply reminds you that the business is there.

It doesn’t take a masters in marketing to work out which is likely to be kept.
Yes if  used it has a cost value to the business, but it is your job once they arrive at your business to make sure they purchase several items, have a great customer experience and decided to return again another time.

2. Only deliver leaflets to properties/places you will find your core clients.
If you are offering a hairdressing service ask local beauticians to take a few leaflets, or local softplays where (mostly)  women hang out.
If you are selling cruises leave leaflets in golf clubs.

That way you don’t need to print 1000s of unnecessary leaflets and wont waste time and money delivering them to places they will never see the light of day at.

3. Keep it simple. As with any advert keep it simple. you have 8 seconds to grab the interest and retain the attention of your customer. Keep lines clean and modern and make sure your contact details are easy to see.

 

If you think your business would benefit from a leaflet redesign or strategy don`t hesitate to get in touch. Email me.