We have all heard the phrase better to have a few good friends than lots of fake ones, and this is the same for both real life and Facebook fan-bases.

It is much better to have 100 engaged, relavant and interested followers than it is to have 1000 random ones.  Many new businesses feel compelled to join in liking an sharing pages to boost their liker/follower numbers. Like for like, share schemes etc  simply attracts shallow tick boxers who have no reason to like your service or refer you to others.

Algorithms and complex Facebook tools then are designed to to assume your pages target audience is the sum of all your likers – (if Fred the Wood turner from Australia has liked your page but you are actually selling women’s tights in Ireland…. you see my point). So when you boost posts you are automatically shown in preference to your current audience (which will include some very random people who have liked your page simply to boost their own likes in reciprocal fashion).You might conclude in fact that you may benefit and save money if you go through your likers list and remove likers who you know will have no interest in your business. This way when you boost posts you wont be wasting money on impressions that will be ignored.

There are several ways to invite people genuinely interested in your product or service and you don’t need to employ someone like me to do it. See this short video for a great tip that will take a few minutes but make a massive difference.