No longer can you trudge along to networking events hopeful for a fresh lead. Traditional networking will now be scaled back in light of social distancing, but it wasn`t always the best way to engage with clientele and lets be honest, could be awkward and fake. If you are a B2B supplier and you are aiming to engage with other SMEs in your area then they will be bountiful events for you – but in the real world they are often expensive and outdated.

Modern networking is much more of a digital affair. A great way to get to know other business owners in through following their socials  and commenting and sharing their achievements. Supporting fellow business owners online leads to reciprocal support. Mentioning great experiences and peers services offered on your own digital platforms will make you look like a supportive ally to the business and show how you connect to your own followers.

The key to great networking online isn’t about selling – its about offering solutions or experiences and making your followers and peers want to interact with you. For every 5 posts you make only one should mention your service. A great way to achieve this is to give out free advice. A florist who offers tips on keeping flowers looking fresh for longer or cost effective wedding bouquet ideas will get more interest than someone who continually advertises offers. This is because you appear more relatable and honest.
Business networking online follows a similar pattern. Discuss ways to simplify tax forms. Ask how they unwind and switch off from work. You will be amazed at what interactions and business comes your way.
This is where “gossip” comes in to its own. When friends or members of local social networks have a problem you will be able to solve it for them by recommendation.
Friend looking for a party venue? Mention (with a tag @)the local pub that is under new management. Perhaps a fellow school parent is looking for a tutor for GCSES? Mention the Instagram handle of a member of your Facebook Networking Group. The great thing about tagging is that the business you have recommended with see that it was you recommending them.